Glamping Marketing & Branding

Glamping Marketing & Branding

The difference between setting up a glamping business and setting up a job

Glamping Marketing & Branding

Getting marketing and branding right is ones of the most important things for any business wanting to be successful, not just glamping businesses.

When you hear the words Coca Cola, what do you think?

  1. Red and white
  2. Santa’s sleigh at Christmas

That’s marketing and branding. Well actually it’s branding and marketing if we’re going in order.

Red and white is the brand, as soon as someone mentions Coca Cola they know it, when they see the colours in the shop, they know it’s ‘Coke’.

Satnta’s sleigh at Chrismas is marketing, they invoke emotions of happiness through Christmas and Santa and get people to associate that with their product. Cleaver, right?

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Glamping Branding

The key to branding is consistency. Every aspect of your business should have a similar look and feel from top to bottom.

In the case of a glamping business, your glamping website should match your logo colours, which should match signage around the sight, which should match things right down to the notes you leave your guests on arrival.

The objective here is to have people comfortable and familiar with your brand.

Consistency and familiarity allows people to trust in your product and be confident that what they are seeing from you is what they will get. 

At North Coast 500 Pods, they have welcome notes that exactly match the colouring of their website, logo, signage and more. This makes people feel at home right from the start.

Glampitect can assist with all aspects of branding, making it look easy and simple whilst creating consistency throughout your glamping business.

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Glamping Marketing

This is the moneymaker. You know how the old saying goes, ‘you can take a horse to water but you can’t make it drink’. What are the chances of the horse drinking if you didn’t even take it to the water? Pretty small.

This is similar to a business without a marketing strategy and implementation. If you have a fantastic glamping site with all the best of facilities but nobody knows you are there, how are you supposed to get any bookings? In short, you probably don’t.

To get bookings people need to be aware of you and that’s all that marketing is. It puts your name out there, gets people to know you, understand what you are offering and ultimately book with you.

There are a few marketing strategies listed below and Glampitect can help with them all!

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Types of Glamping Marketing

Social Media
We’re starting with the one we all love (or hate). Hate it or love it, social media makes money. 89% of people’s purchases are now influenced by social media. Getting yourself visible on social media gets you bookings.
Search Engine Optimisation
Ever wondered how people get to the top of Google? It’s SEO. SEO is essentially optimisation throughout your website and consistent actions like blogging to tell Google what you’re all about.
Pay Per Click
You can do PPC with Google, Facebook and more. You essentially set your targer market, prepare and advert for them and publish it. Whenever anyone clicks it, you pay Google/FB a few pence.
Glampitect can assist with all these and lots more!

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Glamping Marketing & Branding Benefits

There are a lot of benefits to our glamping marketing & branding benefits:

  1. We really need a whole new page to list them all,  even then we’d maybe struggle to get all the benefits in
  2. Marketing gets you known
  3. Branding keeps you known
  4. Ultimately both get you bookings
  5. All of them have a fantastic return on investment 
  6. Some (like pay per click) give instant returns

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Want to find our more about glamping marketing & branding setup?

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Glamping Marketing & Branding is one of a number of services Glampitect offer. To find out for about these services, head to the How to Start a Glamping Business page of our website where you can read all about them!

You can also read more about some of our the projects we have worked on in our Glampite Site Affiliates page.

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