For starting any business, there are key points that you need to figure out for making it successful. When starting a glamping business, this is no different. There are many different things that you must get right in order to boost your company into success and prosperity.
Here are 12 do’s and don’ts that you should know before starting a glamping business, as you need to get everything right before you lead yourself into success.
Don’t - Worry Too Much About It
As referenced above with our guide, there are countless articles and things to read online that can help you with your planning permission application. It can be a long process, however with the right information, you will be able to succeed in this aspect of your glamping business.
Do - Make Unique Selling Points
In order to attract more customers, you need to have attractive things for them to do. This means having things such as a fire pit, a communal area, good food and drinks and a range of different things that you can attract people with. Otherwise, they may go to your competitors…
Don’t - Make Your Business Too Generic
Similar to the point above, if you are going to be starting a glamping business with not much to offer then why would people go to yours? You must stand out from the crowd in order to bring more people to your business.
Do - Work on Your Branding, Marketing and Your Website
A three-in-one to bring attention to your business, it is essential that you work on branding, website and marketing in order to make a name for yourself.
Branding can get your business in the heads of the public, your website and marketing efforts can enhance this to new levels. Ignoring such will let you fall behind your competitors who are doing so.
Don’t - Spend Too Much Money Doing So
There are a range of new techniques to market your business in the modern era.
From social media, to website advertising, you can market your business at a relatively low cost and it can have an astounding impact with these new techniques being more effective than old ones.
Do - Choose the Best Designs for Your Pods
This is important to attract customers also. In this modern era of social media, people like to express themselves, and show others where they are and what they are doing.
With an attractive pod design, people will be more inclined to do so, subsequently promoting your business in the process.
Don’t - Miss Out on the Essentials
It is all good choosing good designs, however missing out on essentials can be detrimental. WiFi is a must nowadays, along with electricity and probably a television too.
These things can attract customers where other businesses are missing out, so be sure to focus on these things too.
Do - Choose the Right Location
Holiday goers typically choose a location first, and then find the hotel afterwards. In this regard, choosing a good location can have people who weren’t initially interested in glamping come to your business and stay at your site.
This is great as it allows you to expand your customer base to people outside of glamping enthusiasts.
Don’t - Make it the Centre of Your Business
You must have things in your glamping site to attract customers too. Focusing solely on the location of your business will have you in shambles, as people will become bored and uninterested if there is not anything for them to do at your glamping site.
Choose a site close to activities and attractions, such as lakes, pubs, restaurants etc, as this will give people more of an incentive to choose your business.
Do - Plan Ahead
Writing a business plan is a must for all businesses, and this is not different with Glamping. Create a thorough plan with the points that we mentioned above taken into consideration, and you will be on your way to success with starting a glamping business.
Some people may be more interested in doing, rather than planning. This is fine and we encourage people that would rather get on with the work to do so, but having a clear layout of the business and its future is paramount.
Don’t - Focus Solely on the Profits
Of course, starting a business is usually motivated by profits. However, glamping is a special experience. You must focus on bringing a great experience to your customers, as this will leave them more likely to return, and in turn, increase your profits in the long run.
Focusing on money instead of customer satisfaction will leave you less profitable than you think and with a bad reputation
Did We Miss Anything?
Starting a Glamping Business can seem like a daunting task at first, but with these points considered, you should be on your way to success. If there is anything else that you need to know in particular regarding Glamping, do not hesitate to contact us.
If you have not already, check out our guide on starting a glamping business with more detailed information for you to plan ahead what you are going to do. We can help you lead to success.